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Red Roses #TeamDream
Rugby World Cup 2021 Campaign

Brief

Create attraction and generate excitement toward the Red Roses on the build up to the Rugby World Cup 2021 and to Introduce the Red Roses to the Nation.

Solution

Run a nationwide campaign that featured on Billboards,

Bus Stops and online. Showing personality from each Individual Squad member and highlighting their achievements and background by creating murals & social posts that link back to their own channels.

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Images & Project collaboration:

Murwalls, Getty Images, Matta, Azzuu

CATH ODONNELL_DigiVan_1216x704.jpg
RFU-Red-Roses-Gateway-Nov-22-1-1920x1280.jpeg
Red-Roses-Cs006-Nov-22-2-1920x1277.jpeg
Connie Powell_RWC_1200x1500.jpg
Maud Muir_RWC_1200x1500.jpg
Ellie Kildunne_RWC_1200x1500.jpg
ENGVFIJI_RWC_1200x1500.jpg
ENGVCAN_RWC_1200x1500.jpg
ENGVSA_RWC_1200x1500.jpg
Sarah Hunter Caps_1200x1500_Social.jpg
O2RedRosesSarahHunterEdit_02.JPG
O2RedRosesEmilyScarrattEdit_10.JPG
Red Roses_World Cup_FINALISTS_GOLD_1920x1080.jpg
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